CUSTOMER-CENTRIC B2B SALES & MARKETING

Step inside your customer's shoes.

Digital age has transformed the way B2B buyers research, navigate and most importantly – make purchase decisions. Sadly, most B2B companies are still stuck in their own personal silos, with little to no intent towards understanding customers' needs. In this hands-on workshop, Hando will analyse, deconstruct and construct your company's digital presence as well as offer inspirational ideas from B2B brands, who have managed to produce content with real business results.

WHY ATTEND?

1) NOT YOUR TRADITIONAL WORKSHOP
An innovative hybrid between training, consultation and creative brainstorming.


2) CONSULTATION
As a result of a highly personalised approach, each delegate will get practical advice on how to improve their content marketing.


3) CREATIVE BRAINSTORMING
Working as a creative team and sourcing from an extensive case study base, Hando will guide the group towards producing actionable marketing ideas.


4) FINALLY,
You will leave with a clear marketing action plan for your company.

EACH DELEGATE WILL WALK AWAY WITH ACTIONABLE CONTENT IDEAS.

Program

B2B Landscape

  • Global B2B marketing trends
  • Changing B2B customer behaviour
  • B2B borrowing from B2C
  • Setting realistic KPIs & what are the metrics that really matter
  • Aligning sales and marketing (getting rid of organisational barriers)
  • The concept of social selling

Customer Journey

  • Identifying your customers
  • Customer journey: the starting point
  • Analysing delegates' digital presence: LinkedIn, Facebook, Instagram & website usability

Coffee Break

Creating Content that Sells

 
  • Which problems can you solve for your clients?
  • Identifying the best content formats
  • Priority to value, not format
  • Sourcing for content ideas
  • Creating content for brand awareness
  • Creating content for generating leads
  • Creating content for SEO

Lunch Break

Analysing the content marketing of participating companies

We'll take a closer look at the content you're putting out today and provide personal feedback.

Coffee Break

Award-winning B2B Marketing

Case study examples from all over the world! The case studies will be from the following sectors:
  • IT service providers
  • Software companies
  • Financial services
  • Manufacturing
  • Telecommunications
  • Business consultancy services
Some of the case studies:
  • Obsession for Smoothness by Double A & SPA-HAKUHODO (Japan)
  • Machine Conversations by KONE & hasan and partners (Finland)
  • Finlandia by Forest Machines by NESTE, PONSSE & Kurio (Finland)
  • Business Facelift by Mastercard & McCann Worldgroup (Poland)
  • Paradise Found by SAS & Cheil Worldwide (Germany)
  • And many more!
sas

Trainer

SKILLED SPEAKER AND CONSULTANT WITH 20+ YEARS’ EXPERIENCE IN MARKETING AND JOURNALISM. THE MAN BEHIND THE NOTORIOUS BEST OF GLOBAL DIGITAL MARKETING SERIES

Hando has been a speaker in more than 30 countries.
“FUNNY, WITTY, ENTERTAINING AND AT THE SAME TIME VERY SERIOUS AND KNOWLEDGEABLE. AS HANDO FEELS ATMOSPHERE AND CARES ABOUT DIFFERENT AUDIENCES, HE IS ABLE TO ADAPT HIS THOUGHTS INTO LANGUAGE THAT IS EASY TO UNDERSTAND AND LEARN.” – Marjan Novak, Publisher & Partner, Marketing Magazin (Slovenia)

Coming from a digitally savvy nation like Estonia (the leading country in digital innovation), Hando is passionate about discovering and sharing exciting opportunities digital marketing has to offer for B2B. His background in B2B combined with hands-on experience as an advertising agency executive has provided for a fact-based approach. Hando will (de)construct everything you thought you knew about B2B marketing and force you to step into your customer's shoes.

Radio presenter, advertising agency executive, journalist, conference producer and researcher – you can easily say he is one of the most recognised faces on the local marketing landscape as well as a recognised speaker and consultant overseas.

Hando has launched several successful brands (Best Marketing, case.digital, Best of Global Digital Marketing) and written two top-selling books ("Best of Global Digital Marketing: Storybook 1 & 2"). Based on extensive daily research and personal experience with B2B clients, Hando has learned to effortlessly navigate on these often very complex roads. He combines B2B with his in-depth knowledge in digital and content marketing, borrows interesting ideas from the B2C sector and is a strong believer in no-bullshit practices. You will never hear Hando talk about useless clichés, but what you will get is a serious Oprah Winfrey 'aha moment'.

“WITH KNOWLEDGE, INSPIRATION AND ENTHUSIASM HANDO KEPT OUR VISITORS INTERESTED IN HIS PRESENTATION. I CAN RECOMMEND HANDO AS A SPEAKER OUT EVENTS. HE GIVES YOU AN INTERESTING, TRENDFOLLOWING AND INSPIRATIONAL SESSIONS.” – Ment Kuiper, Programme Innovation Manager, Schaal+ (The Netherlands)

In recent years, Hando has been on stage in: Estonia, Latvia, Lithuania, Russia, Poland, Ukraine, Belorussia, Slovakia, Slovenia, Croatia, Austria, Hungary, Romania, Czech Republic, the Netherlands, Lebanon, Turkey, UAE, Pakistan, India, Sri Lanka, Bangladesh, Vietnam, Malaysia, Singapore, Thailand, China, Philippines, Taiwan, South Korea, South Africa, Botswana, Ghana, Finland, Germany.

 

Close

Hando
Sinisalu

CEO of Best Marketing International, Co-Founder of Kruuk & Hando

About

THE BEST OF DIGITAL HAS INSPIRED MARKETERS AROUND THE WORLD

  • The Best of Digital Marketing provides attendees key learnings from a lot of real and recent digital marketing campaign cases from all kinds of companies. It helps to guide your direction and provides practical information you can use the day after. No guru or visionary talks — just real practice!

    Bjørn Hascher,
    Publisher,Lumido Business Media, The Netherlands
  • The unique appeal of the conference was the ability to gain insights into the best of digital campaigns from around the world and the delegates were encouraged to think how the ideas could be customised for SA. All delegates said that they would recommend the Best of Global Digital Marketing conference to their colleagues.

    Terry Murphy,
    Marketing Mix South Africa
  • The Best of Global Digital Marketing not only showcases great campaigns from all over the world, but provides key insights behind the ideas and analysis on why they're so successful.

    Kem Suraphongchai,
    Managing Director at Plannova, Thailand
  • Very colourful and entertaining sequence of presentations.

     

    Harmandar Singh,
    President of IAA Malaysia

ARTICLES

  • Hando Sinisalu

    TOP Content Marketing Videos from Banking & Financial Services Industry

    Here is the hand picked TOP 2 of most watched YouTube videos from banking & financial services sector

    1. Citi: Renova Energia. Um Brasil movido a energia

    11,142 million views

    2. TMB Digital Banking – 8,087 million views

    We gave our best effort to combine such list, however, as it is fully 'handmade', using Google & YouTube search, there might be some videos left out.

    B2B Content Marketing Checklist: 7 Steps for a Winning Content Strategy

    5 steps to build a winning LinkedIn profile

    Well-known B2B brands attract top talent and can charge price premium

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Registration

 

 

For Delegate Registration and Sponsorship

Tahir A Bari
tahir.bari@bogdm.com
+91-8126821464

Sparsh Ratta
info@bogdm.com
+91-7042960151